With the right solution you can accomplish all of the following with your website:
- Send unlimited e-mails
- Have an integrated e-commerce store
- Manage subscriptions to various publications
- Let visitiors reigster online for events
- Take donations online
- Provide digital downloads or even raise funds selling them!!
- Manage various partnerships
Instead of having multiple solutions for these challenges, all of the above can be accomplished in one easy to update solution.
The right website allows you to:
Raise more funds - by engaging visitors and past supports with video and audio testimonials about the impact you are having. Also donating securing online is easily facilated these days.
Reduce costs - instead of having a staff member or volunteer register your guests for the big fundraiser this year, what if they did it themselves online? What if you could send your newsletter electronically instead of paying to print it and having it mailed? What if you could update your site yourself and not have to pay an outside web resource to do this?
Save Time - What if the most common reason people called your office was on your website and easily updated? Instead of taking the time to answer common questions they were on your site and visitors could easily ask you questions over the web?
Build Awareness - You do great work, but how do you very economically spread the word. Have a website that contains the common search terms that would allow anyone to find you quickly. There is a whole awareness component that can be greatly enhanced with search engine optimization. This isn't as hard as it sounds and can be very useful in attracting new donors, clients and volunteers.
| Commonly called content management systems (CMS for short), these new tools eliminate the need to pay an outside party to update your site. If you can run Word, you can update your own site. We often talk to a prospect or client about the need for an improved website and hear there is no money in the budget. Actually there is money in the budget; it is just being spent on printing, postage, an outside web developer that gets paid to update your site and offline work such as manual registration for your special event fundraisers. |
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All of these expenses will be reduced with a CMS because instead of printing and mailing your newsletter, you ask your constituents if they will take it electronically. Instead of paying an outside resource to update your site, you can do it yourself, anytime you want. Instead of printing 1,000 annual reports and hoping everyone who cares about your organization wants a copy, what about posting it online and letting anyone who wants to learn more about you be able to do so anytime they want.
We work with a couple of leading CMS solutions that are specifically geared to non profit member organizations and churches/ministries. Your website needs to leverage the new tools for video and audio testimonies versus the traditional written ones on many sites today. Please contact us to learn more.
After your computers are stabilized and operating efficiently and your website is allowing your constituents to do some of your work for you, it is often time to look into how your donor database and programs can be improved so there isn't multiple input of information all of the time. It is possible to bridge applications together, but sometimes this takes a new solution. Please visit our
Software Evaluation area to learn more.
