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Almost everyone has a website these days. Unfortunately, most don’t accomplish most people’s first goal – that is to create a positive impression of your company for those that visit. The first version of the web was all about having an electronic version of your brochure. Simply put, this is a one-way broadcast, not a conversation. Today it is possible to utilize Web 2.0 tools that allow for a conversation where visitors can interact with you. To engage your prospects and clients you need to have interaction and give visitors a chance to download a special report, sign up for your newsletter,  read your blog, or simply have an opportunity to provide feedback. 

 

Commonly called content management systems (CMS for short), these new tools eliminate the need to pay an outside party to update your site. If you can run Word, you can update your own site. Let’s face it, we all “check out” people by looking at their website to see if they are legitimate or not. Can you imagine the tremendous impact of having a video or audio testimonial on your site versus the basic written one you have now? 

 

An effective web presence should increase your revenues, reduce your costs, and provide a central resource for internal associates, clients and prospects. With Search Engine Optimization (SEO) it is possible to dramatically improve the volume of traffic to your site and concretely allow you to measure return on investment based on goal conversion.  A CMS is an electronic library that gets all of your important information available to you anytime you want it.